Corporate advisory for privately held businesses
Creating, protecting and realizing enterprise value.
Based in Calgary, Assure is a boutique advisory firm working with owners of privately held businesses across Canada on significant decisions about the future of their companies — whether that means growing, financing, transforming or ultimately selling the business.
What we do
Advice built around the business — not a predetermined outcome.
The right answer is not always to sell. Our role is to understand the company, the shareholder's objectives and the opportunities available, then help determine and execute the path that creates the strongest outcome.
M&A Advisory
Sell-side and strategic partner searches
Learn moreGrowth & Enterprise Value Strategy
Opportunities beyond the current plan
Learn moreTurnaround & Performance Improvement
A different direction for a good business
Learn moreCapital & Financing Solutions
Speed and flexibility when it matters
Learn moreOur perspective
More than a transaction.
The best outcome rarely begins by putting a company up for sale. It begins by understanding the business — its financials, people, customers, risks, opportunities and future potential.
Create
Identify growth opportunities, strengthen earnings, improve operations and expose value that may not yet be visible in the financial statements.
Protect
Reduce the risks that can undermine value — from customer concentration and weak contracts to founder dependency, financial quality and unresolved liabilities.
Realize
Position the business so the right strategic partner sees not only what the company is today, but what it can become in the right hands.
The Assure approach
“We don't begin with valuation. We begin by understanding where value is being created, where it is being lost, and what the business could become.”
- 01Understand
- 02Strengthen
- 03Position
- 04Execute
Who we work with
Built for founder-led and privately held businesses.
Assure is best suited to owners facing a meaningful strategic decision — particularly where the business has substantial growth potential, complexity that is not immediately obvious, or value that may not be fully reflected in its current earnings.
- Founder-led and privately held companies
- Lower middle-market businesses
- Industrial services and manufacturing
- Energy, infrastructure and specialized business services
- Owners considering a sale, recapitalization, growth plan or transition
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